In focusing ourselves in any business, we must not take for granted this so-called ‘ineffective advertisements. In your spa strategy, it is very important to be aware of the following things in order for you to avoid ineffective ads – a) don’t make the name of your spa as the ‘headline’. The headline for your ad must be something beneficial for your target customers, something that would benefit him or her, for health or wellness; b) no offer made – in your ad you must have a specific offer that would compel your potential client to give you a call – give an offer for something that he needs or that would help his concerns for a special price; c) there is no deadline – you must remember to always set a deadline for every offer made.