The biggest problem selling annuities is the marketing direction taken by agents hoping to make a killing in the annuity arena. I stress—hope! Even in the early days of selling annuities in the last bull market. People would ask me why sell annuities, they have such a small yield. My answer was I can guarantee the principal would be returned (in most circumstances) to the investor. Now, I hear agents say that the yield is too low to sell to the prospect. What hog-wash! People again do not want to be burned. They want safety of principal, and annuities are the answer. If you want to move assets, then your message must be unique. If you want an unorthodox marketing direction with an iron clad way to gather assets, then click the following link: Annuity Selling