Thousands of small and medium business entrepreneurs venture into the retail business annually in the United States alone. Usually, this involves getting a right premise to set up the business and getting a viable retail lease.

For most people, the viability of the retail lease is simply gauged on the size of the premise and its condition. However, other considerations such as location, traffic patterns, support offered by the premise owner and hours of operations allowed on the premise need to be part of the lease valuation.

The value of the retail lease also needs to be weighed against the guaranteed people traffic of the premise location.