Search out your audience. Your advertising budget need not be large to reach millions of prospects. Ebook marketing requires innovative steps.

Look for ezines publishing content your target market finds interesting. Subscribe to those you find most informative. Inquire about advertising rates. Write the editor querying reciprocal links and free article submissions in exchange for a byline and link to your site.

Check out article directories to submit articles pertinent to your book’s subject. You won’t be paid, but you’ll get free advertising and click-throughs to your site.